The start of the new year welcomes in a new beacon of inspiration in the highly anticipated Pantone colour of the year. For the past 23 years, Pantone’s colour experts at the Pantone Colour Institute have scoured the world looking for color inspiration that influences product development and purchasing decisions across multiple industries including fashion, beauty, home interiors, design and product packaging.
The colour for 2022 is… PANTONE 17-3938 Very Peri
Pic credit: Pantone
Leatrice Eiseman, Executive Director of the Pantone Color Institute explains the choice of this colour:
‘As we enter a world of unprecedented change, the choice of PANTONE 17-3938 Very Peri offers a fresh perspective and a new take on the well-known and widely loved blues family by embracing the qualities of blues with a touch of red-violet, the colour PANTONE 17-3938 Very Peri expresses a lively, cheerful outlook and a dynamic presence that encourages bold creativity and imaginative expression.’
These are transformative times as we navigate from intense isolation to a new way of being where our physical and digital worlds have merged in a unique way. A bold, vibrant and creative purple shade to inspire new and fresh perspectives!
Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.
Try these on-trend creative beauty expressions from Mavala that could be your lucky charms for 2022!
