Colour Trends and Symbolism

 
Pic credit: Pantone

Pic credit: Pantone

Colour choice is an individual, highly personal reference with emotional sentiment that evokes feelings and memories. It’s no wonder that the highly anticipated ‘Pantone Color of The Year’ every December reverberates across the globe, driving creative decisions in all industries for the year that follows.  

This year the famous Pantone Color Institute has released not one but two colours for the year 2021. The shade heroes include PANTONE 17-5104 Ultimate Grey, a basic grey paired with PANTONE 13-0647 Illuminating, a bright yellow!

Leatrice Eiseman, Executive Director of the Pantone Color Institute brilliantly summed up the choice of these colours:

The union of the eternal Ultimate Grey with the bright Illuminating yellow conveys a positive and fearless message. Practical and unwavering, but at the same time warm and optimistic, this combination of colours brings us resilience and hope. We need to feel encouraged and inspired; this is essential to the human mind.

If you would prefer other options, Mavala offers a rainbow of over 300 shades with diverse hue assortment to boost your mood. There is some theory behind the feelings that different colours evoke. 

Pic credit: Pearsons Florist

Pic credit: Pearsons Florist

Red

Pic credit: Sami Koofiani

Pic credit: Sami Koofiani

A hot and bold shade that is often associated with confidence, love, passion and heightened emotion. Red is a statement colour choice.  The vast shade range available moves from brighter pops of colour like Madrid through to a sultry elegant shade like Bordeaux.

Pink

The colour of femininity and romance. The pink shade spectrum ranges from a soft, tender pink like Riga to a bold, flirty pink like Freshy. Pink represents playfulness, sincerity and charm.

Orange

Orange is a bright, energetic hue representing health and vitality. It’s a colour that is strongly associated with change and movement (autumn) and creativity. Shade intensity choices range from a high voltage Orange Sherbet to a more warm and earthy Orange Amazone.

Yellow

Pic credit: Pantone

Pic credit: Pantone

The ultimate hope and energy shade, associated with happiness, sunshine and joy. Optimism abounds with yellow and shades range from bright and breezy Sorrento through to precious Gold.

Green

Pic credit: Em

Pic credit: Em

Symbolic of growth, vitality and new beginnings, green has a balancing and harmonious effect on emotions. It’s a safe, comforting shade. Select from soothing Green Zen for something serene or Alpine Green for a solid, prestigious statement. 

Blue

Pic credit: Luis Lili

Pic credit: Luis Lili

A calming colour choice that ranges in emotive effects from dark blues perceived to be stronger and more reliable, like Deep Blue, or lighter blues evoking calm and refreshment like Blue Siesta.  

Purple 

Pic credit: JP

Pic credit: JP

A regal shade that is associated with creativity and imagination. Dark purple like Karachi is symbolic of wealth and luxury whilst light purple like Cortina is often associated with Spring and romance. 

What’s your favourite colour? Let us know in the comments below 😊